Head to head · October 2026
Trainerize vs TrueCoach
The two most-Googled online coaching apps. One is a feature powerhouse that scales in price; the other is a lean, coach-first delivery tool. Here is who each one is really for.
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Score duel
Factor by factor
| Feature | Trainerize | TrueCoach |
|---|---|---|
| Overall score | 8.0 | 7.6 |
| Headline price | $10/mo | $29.98/mo |
| True monthly cost | $25–$250/mo | $69.98–$164.98/mo |
| Pricing model | Tiered by coaching-client seats (Free → Grow → Pro 5–200 → Studio) | Per active-client tiers (5 / 20 / 50 clients) |
| Transparent pricing | ||
| Branded app | ||
| AI tools | ||
| Unlimited clients | ||
| Scheduling / POS | ||
| Free tier |
What you would pay
Trainerize vs TrueCoach pricing
| Clients | Trainerize | TrueCoach |
|---|---|---|
| 5 clients | $25 (Pro) | $29.98 (Starter) |
| 15 clients | $50 | $69.98 (Standard) |
| 20 clients | $79 | $69.98 |
| 30 clients | $79 | $164.98 (Pro) |
| 50 clients | $135 | $164.98 |
| 75 clients | $180 | Quote |
| Card payments | $10/mo add-on + Stripe fees | 5% of every card payment |
| Branded app | $169 one-time (logo and colours); own store app from $275/mo (Studio) | Not offered (custom theming on Standard) |
Trainerize Pro is priced by client band (5: $25, 15: $50, 30: $79, 50: $135, 75: $180) and sells meal planning ($20–$45/mo), payments ($10/mo) and video coaching ($10/mo) as add-ons. TrueCoach has three plans (5, 20 and 50 clients) and quotes above 50. Monthly prices; both are cheaper billed annually.
The verdict
Pick Trainerize if client experience and a branded app matter more than budget. Pick TrueCoach if you want a fast, simple workflow and predictable per-client pricing.
Choose Trainerize if…
- You want the deepest client app and habit tools
- You may need a branded app and studio/team features
- Integrations (wearables, MyFitnessPal) are important
Choose TrueCoach if…
- You value speed and simplicity over feature depth
- You do 1:1 remote training with video form-checks
- You are fine without a branded app or AI
FAQ
Frequently asked questions
Is Trainerize or TrueCoach cheaper?
Trainerize, at most roster sizes: $50 against $69.98 at 15 clients and $79 against $164.98 at 30. TrueCoach is only cheaper between 16 and 20 clients ($69.98 against $79). Count Trainerize’s add-ons (meal planner and payments add $30–$55/mo) and TrueCoach’s 5% payment fee before you decide.
How much does TrueCoach take from client payments?
A flat 5% of every card payment through TrueCoach Payments, refunds included, plus $15 per chargeback. On $3,000 a month of client billing that is $150. Trainerize charges $10/mo for its Stripe integration and Stripe’s standard fees (about 2.9% + $0.30).
Can I get my own branded app?
With Trainerize, yes: $169 one-time puts your logo and colours on the app, and a fully white-labelled app under your own name in the stores comes with Studio plans from $275/mo. TrueCoach does not sell a branded app; Standard lets you theme the client experience. See the Trainerize review.
Which is easier to use?
TrueCoach. It scores 8.7 for ease of use in our review against Trainerize’s 7.5, because it does less: fast program building, a 3,000+ exercise video library and messaging. Trainerize scores higher on features (9.0 against 7.0) and client experience. Read the TrueCoach review.
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