The comparison matrix

All 8 platforms, side by side. Filter by type and see where headline pricing hides the real bill.

Overall score8.5best8.18.07.97.77.66.46.2
Headline price$19.90/moFree$90/moFree (≤5 clients)$25/mo$19.99/mo~$99+/mo (headline)~$79–$139/mo (headline)
True monthly cost$19.90–$89.90/mo all-in (app + AI included)$0 (4.99% fees) or $159–$229/mo flat$90–$105/mo unlimited clients$99–$210/mo with Autoflow + Meal + Payments$90–$300+/mo once you add clients and add-ons$69–$349/mo as your roster grows$100–$600+/mo real-world$250–$700+/mo real-world
Pricing modelFlat tiers by client count (all features included)Transparent flat tiers + add-onsFlat monthly, unlimited clientsClient-count slider + separate add-onsTiered by active client count (Free → Pro slider → Studio)Per active-client tiersQuote-based (sales call required)Quote-based (sales call required)
Transparent pricing
Branded app
AI tools
Unlimited clients
Scheduling / POS
Best forValue-focused coachesCrossFit boxesHigh-volume coachesNew coaches (free ≤5 clients)Scaling online coachesCoaches who want simpleBoutique fitness studiosBoutique studios
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Prices verified September 2026. Quote-based vendors show estimated real-world ranges. Scores are independent of affiliate commissions.

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