Head to head · October 2026
Coachway vs Virtuagym
Two European platforms that answer different questions. Coachway is an online-coaching app for individual coaches: one plan at $79/mo for 5 clients plus $10 per extra client, with workouts, nutrition, check-ins and payments included. Virtuagym runs whole gyms and studios, with memberships, scheduling, POS and access control alongside coaching, priced per location by client band (Coach from $51/mo for 20 clients, All-in-One $91–$438/mo).
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Score duel
Factor by factor
| Feature | Coachway | Virtuagym |
|---|---|---|
| Overall score | 7.6 | 7.9 |
| Headline price | $79/mo | $51/mo |
| True monthly cost | $129/mo | $91–$438/mo |
| Pricing model | One all-inclusive plan: base fee for up to 5 clients plus a fixed price per extra client, billed monthly (in Europe €69 + €9 per extra client, ex-VAT) | Per-location tiers by clients (Manage, Coach or All-in-One; 20 to 2,500 clients) |
| Transparent pricing | ||
| Branded app | ||
| AI tools | ||
| Unlimited clients | ||
| Scheduling / POS | ||
| Free tier |
What you would pay
Coachway vs Virtuagym pricing
| Clients | Coachway | Virtuagym |
|---|---|---|
| 5 clients | $79 | $51 (Coach) or $91 (All-in-One) |
| 20 clients | $229 | $51 (Coach) or $91 (All-in-One) |
| 50 clients | $529 | $63 (Coach) or $114 (All-in-One) |
| 150 clients | $1,529 | $90 (Coach) or $160 (All-in-One) |
| Card payments | No Coachway fee through your own Stripe; built-in payments add 2.4% | 2.75% + $0.20 per online card payment |
Coachway is $79/mo for 5 clients plus $10 for each extra client. Virtuagym prices are per location and per size band, monthly (10% less billed annually). Its Coach plan covers training and nutrition only; memberships, class booking, POS and payments need Manage or All-in-One. The white-label app is quoted separately.
The verdict
Pick Virtuagym if you run a gym or studio, need booking, POS and door access as well as coaching, or simply want the lower bill: its Coach plan covers 20 clients for $51/mo, where Coachway costs $229. Pick Coachway if you are a solo online coach with a handful of clients who wants a simpler app and payments through your own Stripe with no platform fee.
Choose Coachway if…
- You coach clients online, not a membership gym with a front desk
- You have a small roster and want every coaching feature in one plan
- You want to take payments through your own Stripe with no platform fee
Choose Virtuagym if…
- You run a gym or studio and need memberships, class booking, POS and access control
- You want AI coaching tools and 3,000 3D-animated exercises
- You want the lower bill: Coach covers 20 clients for $51/mo, against $229 on Coachway
FAQ
Frequently asked questions
Is Coachway or Virtuagym cheaper?
Virtuagym, on published prices. Its Coach plan covers up to 20 clients for $51/mo, against $79 for 5 clients and $229 for 20 on Coachway; at 50 clients it is $63 against $529. Coachway only stays below Virtuagym All-in-One ($91 for 20 clients) up to 6 clients.
Can I run a gym or studio on Coachway?
Not really. Coachway is built for online coaching: it has no class booking, membership billing with door access, or point of sale. Virtuagym’s Manage and All-in-One plans include memberships, scheduling, POS, QR check-in and 24/7 access. For more gym options see best gym management software.
Which one has AI tools?
Virtuagym includes AI coaching tools and a library of 3,000 3D-animated exercises. Coachway has no AI tools; its library has about 1,800 exercises.
Is Coachway easier to use than Virtuagym?
In our scoring, yes: Coachway gets 8.4 for ease of use against Virtuagym’s 7.8, because it does less. Virtuagym scores higher on features (8.8 against 7.6). Read the Coachway review and the Virtuagym review for the detail.
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