Head to head · October 2026
Virtuagym vs Mindbody
Two heavyweight all-in-one platforms with very different centers of gravity. Virtuagym now publishes a price for every size band (up to 2,500 clients) and bundles management, coaching and nutrition; Mindbody quotes everything but owns the biggest consumer marketplace in fitness — at a commonly much higher real-world cost.
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Score duel
Factor by factor
| Feature | Virtuagym | Mindbody |
|---|---|---|
| Overall score | 7.9 | 6.2 |
| Headline price | $51/mo | $79/mo entry (per location) |
| True monthly cost | $91–$438/mo | ~$99–$499+/mo |
| Pricing model | Per-location tiers by clients (Manage, Coach or All-in-One; 20 to 2,500 clients) | Quote-based (Starter, Accelerate, Ultimate — sales call required) |
| Transparent pricing | ||
| Branded app | ||
| AI tools | ||
| Unlimited clients | ||
| Scheduling / POS | ||
| Free tier |
The verdict
Pick Virtuagym if you want one system for management plus coaching at published prices ($51–$438/mo per location depending on plan and size, 10% off annually). Pick Mindbody only if consumer marketplace discovery is the growth lever your business depends on — otherwise you pay enterprise money for reach you may not use.
Choose Virtuagym if…
- You want coaching tools (workouts, nutrition, AI coach) inside the same platform
- You are in Europe and need SEPA direct debit, AutoCollect and local support
- You want every price published before you talk to sales
Choose Mindbody if…
- Consumer marketplace discovery is core to acquiring new members
- You run a multi-location or franchise operation that needs enterprise rollups
- You rely on the deep third-party ecosystem built around Mindbody
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