Virtuagym vs Mindbody

Two heavyweight all-in-one platforms with very different centers of gravity. Virtuagym publishes a price for its smallest band and bundles coaching, nutrition and a branded app; Mindbody quotes everything but owns the biggest consumer marketplace in fitness — at a commonly much higher real-world cost.

7.7Great

Virtuagym

The all-in-one European platform — coaching, access control and a white-label app, priced per location.

Headline

$46/mo

Score

7.7/10

6.2Good

Mindbody

Consumer reach and booking — opaque, quote-based pricing.

Headline

~$79/mo entry (per location)

Score

6.2/10

FeatureVirtuagymMindbody
Overall score7.7best6.2
Headline price$46/mo~$79/mo entry (per location)
True monthly cost$46–$82/mo per location at the published band — plus 2.75% + $0.20 processing; bigger gyms get a quote$250–$700+/mo real-world
Pricing modelPer-location tiers by client count (only ≤20 clients published; Manage → Coach → All-in-One)Quote-based (sales call required)
Transparent pricing
Branded app
AI tools
Unlimited clients
Scheduling / POS

The verdict

Pick Virtuagym if you want one system for management plus coaching at a published entry price ($46/mo per location up to 20 clients, 10% off annually). Pick Mindbody only if consumer marketplace discovery is the growth lever your business depends on — otherwise you pay enterprise money for reach you may not use.

Choose Virtuagym if…

  • You want coaching tools (workouts, nutrition, AI coach) inside the same platform
  • You are in Europe and need SEPA direct debit, AutoCollect and local support
  • You want a branded member app without an app-store quote

Choose Mindbody if…

  • Consumer marketplace discovery is core to acquiring new members
  • You run a multi-location or franchise operation that needs enterprise rollups
  • You rely on the deep third-party ecosystem built around Mindbody

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