#31 in gymGym & studio management#43 of 43 overall

Mindbody pricing & review

Last updated

Consumer reach and booking — opaque, quote-based pricing.

A powerhouse for studios that want its consumer marketplace (3M+ active app users) and deep booking. The catch: every plan is "let’s talk" — Mindbody only publishes a $79/mo starting point, owners report $99–$499+ per location, and the branded app is an add-on.

Boutique studiosBusinesses wanting marketplace discoveryClass-heavy schedules
Visit Mindbody See the true costPrices verified Oct 14, 2026

Good

FitBizStack score · 6 weighted factors

Headline

$79/mo entry (per location)

True cost

~$99–$499+/mo

Advertising disclosure. We may earn a commission when you sign up through links on this page, at no extra cost to you. Commissions never influence our scores or rankings — editorial independence is the whole point.

Pricing, decoded

What Mindbody really costs

Quote-based (Starter, Accelerate, Ultimate — sales call required).

Headline price

$79/mo entry (per location)

What the marketing shows

True monthly cost

$99–$499+/mo per location as reported by owners (Starter to Ultimate), before the branded app and processing

What you actually pay

Mindbody plans: Quote-based (Starter, Accelerate, Ultimate — sales call required)
PlanMonthly billingWhat you get
Starterfrom $79/moOfficial starting price. Scheduling, payments, marketplace listing, website widgets — owners report $99–$159
AccelerateQuoteAdds Pick-a-Spot, advanced reporting, premium add-ons — owners report $259–$279
UltimateQuoteAdds email/SMS marketing, lead pipeline, AI Concierge — owners report $499+

Common add-ons

  • Branded app (Accelerate, Ultimate)Quote
  • AI Concierge (Accelerate)Quote
  • ClassPass for businessOptional

Payment processing

Mindbody payments — US rates not published (calculator uses a 2.9% estimate)

True-cost calculator

See the true monthly cost, not the headline.

120
$12,000
Base plan
$259
Processing (2.90%)
$348
Add-ons
$0
True cost / month
$607

Switch to to see the ~10% savings.

Headline was $79/mo entry (per location). Estimated — vendor is quote-based.

Scorecard

How we scored Mindbody

Six weighted categories. Weights are published and identical for every platform.

Value for money25% weight
5.0
Features & depth22% weight
8.5
Ease of use16% weight
6.0
Client / member experience15% weight
7.5
Pricing transparency12% weight
3.0
Support & onboarding10% weight
6.0

What we like

  • Consumer marketplace listing on every plan (3M+ active Mindbody app users)
  • Deep booking, POS, class and appointment management with unlimited users
  • AI Concierge answers missed calls and chats (included in Ultimate)

What we don’t

  • No published plan prices — only a $79/mo starting point
  • Branded app is an add-on, and not available on Starter
  • Payment processing rates are not published

Thinking of switching? See the best Mindbody alternatives, with prices side by side.

At a glance

Mindbody in four numbers

Consumer reach and booking — opaque, quote-based pricing.

$79

official starting price per location

$499+

owner-reported cost of Ultimate

3M+

Mindbody app users in the marketplace

0

plan prices published

01 Mindbody

The short verdict

Mindbody is the biggest name in studio software for one reason no rival can copy: its consumer marketplace. Every plan lists your business in the Mindbody app, which the company says has more than 3 million active users. Around that sits deep class and appointment booking, POS, staff management and, on higher tiers, marketing automation and an AI front desk.

The problem is price clarity. Mindbody publishes no plan prices — Starter, Accelerate and Ultimate all say "Let’s talk". The only official number is a $79/mo starting price per location in the US. Owners report paying roughly $99–$159 (Starter), $259–$279 (Accelerate) and $499+ (Ultimate) per location, with the branded app as an extra add-on.

02 Mindbody

Who Mindbody is for

  • Boutique studios

    (yoga, Pilates, barre, cycling) where new clients genuinely discover classes through the Mindbody app or ClassPass.

  • Wellness and multi-service businesses

    mixing classes, appointments, rooms and retail.

  • Multi-location brands

    that need corporate-level controls and reporting.

It is a poor fit for independent gyms and boxes that don’t need marketplace reach — PushPress, WodGuru or TeamUp publish their prices and usually cost less — and for solo trainers, for whom it is overkill.

03 Mindbody

Mindbody pricing in 2026, explained

In July 2026 Mindbody announced US pricing "starting at $79 per month" for small businesses. Beyond that, every plan requires a sales conversation, and the figures below come from what owners report, not from Mindbody.

Mindbody plans: what is included and what owners report paying (per location)
PlanOfficial priceOwner-reportedKey additions
Starterfrom $79/mo$99–$159/moScheduling, booking, payments, marketplace listing, website widgets, unlimited users
AccelerateQuote$259–$279/moPick-a-Spot and resource booking, advanced reporting, premium add-ons
UltimateQuote$499+/moEmail/SMS marketing automation, lead pipeline, AI Concierge included

Before you sign

Ask for three numbers in writing: the monthly fee per location, the price of the branded app add-on (not available on Starter), and your card processing rates — Mindbody does not publish them. Third-party guides also report a marketplace fee of around 20% on a new client’s first purchase through the app (capped at $30), so ask about that too.

04 Mindbody

What you get

  • Marketplace listing

    in the Mindbody app on every plan, plus optional ClassPass for business to fill empty spots.

  • Scheduling and booking

    for classes and appointments, waitlists and notifications; Pick-a-Spot and room/equipment booking from Accelerate.

  • Payments and POS

    with no monthly processing fee or minimums (rates on request).

  • Branded website widgets

    and a customised website on every plan.

  • Marketing automation

    (email/SMS campaigns, list growth, lead pipeline) on Ultimate.

  • AI Concierge

    , a 24/7 assistant that answers questions and missed calls: add-on on Accelerate, included in Ultimate.

  • Business app

    to run the studio from your phone, staff management and reporting.

Mindbody is owned by Playlist, which also owns ClassPass.

05 Mindbody

Mindbody vs the alternatives

Quick comparison (Sep 2026)
PlatformPrice published?Typical monthly costMarketplaceOwn-brand app
MindbodyStarting price only$99–$499+ (owner-reported)Yes (3M+ users)Add-on
GlofoxStarting price only$110–$400+ (operator-reported)NoIncluded on Elite
PushPressYes$0–$229 + add-onsNo$97/mo
TeamUpYes$119–$379No$99/mo add-on
VirtuagymYes$91–$438 per location (All-in-One)NoQuote
WellnessLivingYes$69–$349 (unlimited clients)Explorer directoryBusinessPro ($349)
VagaroYes$23.99–$83.99 by staff calendar (unlimited clients)Yes (own marketplace)Quote
Mariana TekNo — not even a starting price~$179–$750+ (reported)NoIncluded, every tier

Head-to-heads: PushPress vs Mindbody, Mindbody vs Glofox, Virtuagym vs Mindbody, WellnessLiving vs Mindbody, Vagaro vs Mindbody and Mariana Tek vs Mindbody.

Honest cons

Who should NOT buy Mindbody

  • Budget-conscious owners — owner-reported quotes land well above the $79 starting price.
  • Anyone who wants transparent, self-serve pricing without a sales call.
  • Solo trainers — it is overkill and overpriced for 1:1 work.

FAQ

Mindbody: frequently asked questions

How much does Mindbody cost in 2026?

Mindbody only publishes a starting price: $79/mo per location in the US. Starter, Accelerate and Ultimate are all quoted. Owners report about $99–$159 for Starter, $259–$279 for Accelerate and $499+ for Ultimate per location, before the branded app and card processing.

Does Mindbody have a free trial?

No. Mindbody does not offer a free trial or a free plan; you book a demo and receive a quote.

Does Mindbody include a branded app?

No. The branded app is an add-on on the Accelerate and Ultimate plans and is not available on Starter. Your business is always listed in the shared Mindbody consumer app.

What are Mindbody’s processing fees?

Mindbody does not publish its US card processing rates; you need to ask for them. Our calculator uses a 2.9% estimate and flags it as an estimate.

Is Mindbody worth it for a small gym?

Usually only if the marketplace will bring you paying clients. For an independent gym or CrossFit box, transparent tools such as PushPress, WodGuru or TeamUp typically cost less and publish every price.

How we verified this review

Plan names and features were checked on Mindbody’s official pricing page, and the $79 starting price in Mindbody’s US pricing announcement (July 16, 2026), on September 24, 2026. The official page was re-checked on October 14, 2026, with no changes. Mindbody publishes no plan prices; owner-reported ranges come from a September 2026 pricing guide by Gymdesk (a competitor) and G2’s pricing listing, and are labelled as reported. Scores follow our published methodology. Mindbody is not an affiliate partner.

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