Virtuagym review
The all-in-one European platform — coaching, access control and a white-label app, priced per location.
The widest feature spread in our gym category: booking, billing, coaching, nutrition, 24/7 access and a branded member app all under one roof, with an AI coach included. But only the smallest size band (up to 20 clients per location) has a published price — past that you are on a sales quote, and the entry price is not cheap.
Overall · Great
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How we scored it
Six weighted categories. Weights are published and identical for every platform.
Pros
- Most complete feature set in the category — management, coaching, nutrition and billing in one system
- MAX AI Coach generates adaptive workout and nutrition plans in-app
- White-label member app included on All-in-One — no app-store quote
- 24/7 access control, QR check-in and card terminals sold natively
- Published 10% annual discount ("Pay Annually and save 10%")
Cons
- Only the first size band (up to 20 clients) is published — $46/mo per location; larger gyms need a quote
- At the published band, per-client cost is high — $82/mo All-in-One for 20 clients is $4.10 each
- Card processing is proprietary: 2.75% + $0.20 per card-not-present transaction
- Capterra sits at 3.8/5 (~265 reviews) with slow support a recurring complaint
Pricing, decoded
Per-location tiers by client count (only ≤20 clients published; Manage → Coach → All-in-One).
Headline price
$46/mo
What the marketing shows
True monthly cost
$46–$82/mo per location at the published band — plus 2.75% + $0.20 processing; bigger gyms get a quote
What you actually pay
Manage
Up to 20 clients; memberships, scheduling, POS, 24/7 access
$46/mo/location
Coach
Up to 20 clients; workout & nutrition coaching, wearables
$46/mo/location
All-in-One
Up to 20 clients; Manage + Coach, white-label app included
$82/mo/location
Common add-ons
- Webshop / Point of Saleadd-on
- Access Control hardwarequote
- Card payment terminalsquote
Payment processing
In-house: 2.75% + $0.20 card-not-present (Visa/MC); volume discounts available
Real fee calculator
See the true monthly cost, not the headline.
- Base plan
- $82
- Processing (2.75%)
- $330
- Add-ons
- $0
- True cost / month
- $412
Switch to to see the ~10% savings.
Headline was $46/mo. Based on published pricing.
Who should NOT buy Virtuagym
- Budget-driven owners — at $46/mo for up to 20 clients, per-client cost beats RhinoFit and WodGuru fast.
- Anyone who wants full pricing published — only the 20-client band is public; larger gyms get a quote.
- CrossFit boxes wanting official CrossFit programming and score logging — wodboard remains the specialist.
Is Virtuagym your pick?
Take the quiz to see how it stacks up against your exact needs, or compare it head-to-head.