Virtuagym review
The all-in-one European platform — management, coaching and AI, now with every size band priced.
The widest feature spread in our gym category — booking, billing, POS, 24/7 access, workout and nutrition coaching — and it now publishes prices for every size band up to 2,500 clients: $51 to $438/mo per location (10% less billed annually). The costs to watch are the add-ons (including the white-label app, quoted separately) and 2.75% + $0.20 card processing.
Great
FitBizStack score · 6 weighted factors
Headline
$51/mo
True cost
$91–$438/mo
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Scorecard
How we scored Virtuagym
Six weighted categories. Weights are published and identical for every platform.
What we like
- Most complete feature set in the category — management, coaching, nutrition and billing in one system
- Every size band now priced on the website, up to 2,500 clients per location
- POS, QR check-in, 24/7 access control and AutoCollect payment recovery in the Manage plan
- 3,000 3D-animated exercises, nutrition plans and wearables in the Coach plan; MAX AI Coach available
- 14-day free trial with no credit card; 10% off billed annually
What we don’t
- All-in-One costs $91/mo even for 20 clients — small gyms pay a high per-client price
- White-label app, webshop, lead management and other add-ons are priced by quote
- Card processing is proprietary: 2.75% + $0.20 per card-not-present transaction
At a glance
Virtuagym in four numbers
The all-in-one European platform — management, coaching and AI, now with every size band priced.
$51
Manage or Coach, 20 clients per location
$160
All-in-One at 150 clients
10%
off billed annually
2,500
clients covered by published prices
01 Virtuagym
The short verdict
Virtuagym is the most complete all-in-one we review: memberships, scheduling, POS, payments with automatic recovery, QR check-in and 24/7 access on one side; workout and nutrition coaching, 3,000 3D-animated exercises and wearables on the other. And it now publishes a price for every size band up to 2,500 clients per location.
It is not the cheapest: the All-in-One plan starts at $91/mo for 20 clients and reaches $438/mo at 2,500 (10% less annually). The white-label app and several add-ons are quoted separately, and card payments cost 2.75% + $0.20.
02 Virtuagym
Who Virtuagym is for
Gyms and studios that coach
, not just book: workout plans, nutrition and progress tracking live next to billing.
Businesses that bill by direct debit
and want AutoCollect to recover failed payments automatically.
Multi-location clubs
that want published per-location pricing and multi-club support.
It is a weaker fit for small, budget-driven gyms (RhinoFit is $57 flat, WodGuru $1 per member) and for CrossFit boxes that want official programming (Wodboard).
03 Virtuagym
Virtuagym pricing in 2026, explained
You choose a plan — Manage (business), Coach (training and nutrition) or All-in-One (both) — and a size band. Prices are per location, per month, excluding tax.
| Clients | Manage | Coach | All-in-One |
|---|---|---|---|
| Up to 20 | $51 / $46 | $51 / $46 | $91 / $82 |
| Up to 50 | $63 / $57 | $63 / $57 | $114 / $103 |
| Up to 150 | $90 / $81 | $90 / $81 | $160 / $144 |
| Up to 500 | $127 / $114 | $127 / $114 | $230 / $207 |
| Up to 1,000 | $166 / $149 | $192 / $173 | $322 / $290 |
| Up to 2,500 | $231 / $208 | $256 / $230 | $438 / $394 |
| 2,500+ | Quote | Quote | Quote |
All-in-One vs two plans
All-in-One costs less than buying Manage and Coach separately at every size — at 150 clients it is $160 instead of $180. If you only need the business side, Manage alone is $90.
Card-not-present Visa and Mastercard payments cost 2.75% + $0.20 per transaction, with discounts for higher volumes. There is a 14-day free trial with no credit card.
04 Virtuagym
Virtuagym prices in euros (prijzen en kosten in Europe)
Virtuagym is a Dutch company, and its Dutch pricing page lists a separate euro price list. It is not a currency conversion of the US list: it has an extra 300-client band and lower figures at most sizes. All prices are per location, per month, excluding VAT (btw).
| Clients | Manage | Coach | All-in-One |
|---|---|---|---|
| Up to 20 | €19 / €17 | €39 / €35 | €58 / €52 |
| Up to 50 | €35 / €32 | €45 / €41 | €80 / €72 |
| Up to 150 | €49 / €44 | €59 / €53 | €108 / €97 |
| Up to 300 | €59 / €53 | €79 / €71 | €138 / €124 |
| Up to 500 | €112 / €101 | €112 / €101 | €202 / €182 |
| Up to 1,000 | €145 / €131 | €167 / €150 | €281 / €253 |
| Up to 2,500 | €201 / €181 | €223 / €201 | €382 / €344 |
| 2,500+ | Quote | Quote | Quote |
Euro vs dollar list
At 150 clients, All-in-One is €108/mo on the euro list against $160/mo on the US list we verified on October 14. Manage alone starts at €19/mo for up to 20 clients. When we checked on October 27 from Europe, Virtuagym’s English pricing page redirected to a demo form, while the Dutch page still showed every band.
Other platforms with published euro prices: Wodboard charges €110–€220/mo by athlete count, and Coachway €69/mo plus €9 per extra client for coaches. For every published price in one place, see our fitness software pricing report.
05 Virtuagym
What the plans include
Manage
Client and staff management, memberships and credits, point of sale, flexible scheduling, automated payments, card-reader integration, mobile staff app, AutoCollect payment recovery, QR check-in and 24/7 access control.
Coach
Workout plans, 3,000 3D-animated exercises, nutrition plans, food diary, progress tracking, body metrics, wearables and fitness, coach and food apps.
MAX AI Coach
, Virtuagym’s AI coaching product for adaptive workout and nutrition plans.
Add-ons
(quoted): white-label app, webshop, lead management, business analytics, multi-club support, community, kiosk, video platform and equipment integrations.
06 Virtuagym
Virtuagym vs the alternatives
Head-to-head: Virtuagym vs Mindbody. Full ranking: best gym management software.
Pricing, decoded
What Virtuagym really costs
Per-location tiers by clients (Manage, Coach or All-in-One; 20 to 2,500 clients).
The true-cost curve
Virtuagym All-in-One subscription by number of members · before add-ons and card fees
Hover the curve to read any roster size
10 members
$91/mo
100 members
$160/mo
250 members
$230/mo
Headline price
$51/mo
What the marketing shows
True monthly cost
$91–$438/mo per location for All-in-One (20–2,500 clients), plus 2.75% + $0.20 card processing
What you actually pay
| Plan | Monthly billing | Billed annually | What you get |
|---|---|---|---|
| Manage | $51–$231/mo/location | $46–$208/mo | 20 to 2,500 clients — memberships, scheduling, POS, payments, AutoCollect, QR check-in, 24/7 access |
| Coach | $51–$256/mo/location | $46–$230/mo | 20 to 2,500 clients — workout & nutrition plans, 3,000 3D exercises, wearables, coach and client apps |
| All-in-One | $91–$438/mo/location | $82–$394/mo | Manage + Coach in one system (20: $91 · 50: $114 · 150: $160 · 500: $230 · 1,000: $322 · 2,500: $438) |
| 2,500+ clients | Custom quote | — | Contact Virtuagym |
Common add-ons
- White-label app (App Store & Google Play)Quote
- Webshop, lead management, analytics, multi-clubQuote
- Card payment terminals & access hardwareQuote
Payment processing
In-house: 2.75% + $0.20 per card-not-present transaction (Visa/MC); volume discounts available
True-cost calculator
See the true monthly cost, not the headline.
- Base plan
- $160
- Processing (2.75%)
- $330
- Add-ons
- $0
- True cost / month
- $490
Switch to to see the ~10% savings.
Headline was $51/mo. Based on published pricing.
Honest cons
Who should NOT buy Virtuagym
- Budget-driven small gyms — at $91/mo for 20 clients on All-in-One, per-client cost beats RhinoFit and WodGuru fast.
- Owners who want their own App Store app at a published price — the white-label app is a quoted add-on.
- CrossFit boxes wanting official CrossFit programming and score logging — Wodboard remains the specialist.
FAQ
Virtuagym: frequently asked questions
How much does Virtuagym cost in 2026?
Per location per month in the US: Manage or Coach from $51 (20 clients) to $231–$256 (2,500 clients), and All-in-One from $91 to $438. Paying annually saves 10%. Above 2,500 clients prices are quoted. Verified on business.virtuagym.com on October 14, 2026.
Does Virtuagym publish its prices?
Yes. Its pricing page now lists every size band from 20 to 2,500 clients for all three plans; only businesses above 2,500 clients need a quote.
What are Virtuagym’s payment fees?
Card-not-present Visa and Mastercard payments cost 2.75% + $0.20 per transaction, with discounts available for higher volumes.
Does Virtuagym include a white-label app?
The white-label app in the App Store and Google Play is listed as an add-on, priced by quote. Every plan includes Virtuagym’s own member, coach and staff apps.
Is there a free trial?
Yes, 14 days with no credit card required.
How much does Virtuagym cost in euros?
On Virtuagym’s Dutch price list, per location per month excluding VAT: Manage from €19 (20 clients) to €201 (2,500 clients), Coach from €39 to €223 and All-in-One from €58 to €382. Annual billing saves 10% (All-in-One from €52/mo). Verified on business.virtuagym.com/nl/our-prices on October 27, 2026.
How we verified this review
Plan contents, every US size band (monthly and annual, from Virtuagym’s published price data), payment fees, add-ons and trial terms were checked on Virtuagym’s official pricing page on September 25, 2026. Prices were re-checked on the official page on October 14, 2026. The euro price list (every band, monthly and annual) was read on Virtuagym’s Dutch pricing page on October 27, 2026; that day the English pricing page redirected to a demo form from Europe, so the US figures stay as verified on October 14. Scores follow our published methodology. Virtuagym is not an affiliate partner.
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Take the quiz to see how it stacks up against your exact needs, or check the live pricing on their site.