Fitness Software Pricing Report 2026: What 43 Platforms Charge 

We track the published price of every platform we review. This report puts those numbers side by side: 43 platforms (31 for gyms and studios, 12 for personal trainers and coaches), each checked on the vendor’s own pricing page in October 2026. The figures are computed from the same data as our review calculators, and the full dataset is free to download and cite.

Key findings

• A gym pays a median $102 a month at 100 members. It is $85 at 50 members and $188 at 200, so the cost per member falls from $3.28 at 25 members to $0.42 at 500.
• A personal trainer pays a median $79 a month at 25 clients, from $54.50 at 10 clients to $117 at 50. At 50 clients the most expensive platform costs 9 times the cheapest.
• Card processing often costs more than the software. A gym with 100 members paying $100 a month pays about $320 a month at the standard 2.9% + $0.30, 3.1 times the median subscription at that size.
• 19 of the 40 platforms with built-in payments (48%) do not publish their card rate.
• A branded member app adds a median $100 a month where it is sold as a monthly add-on (11 platforms, $39 to $150). 9 more platforms give no price for it.
• 7 of 43 platforms have a free plan, each limited by members, clients, bookings or sessions, or on PushPress by a higher card rate.
• 5 platforms still hide a full price list behind a demo or a quote: Wodify, Exercise.com, Mariana Tek, Glofox and Mindbody.

What gym and studio software costs

Monthly subscription at each roster size for the 12 gym and studio platforms whose published price is set by member count or is one flat plan for unlimited members, on monthly billing and before add-ons and card fees. Another 15 publish prices that depend on staff, courts, weekly sessions, features, bookings or location, or bill yearly; they appear at a typical tier in our gym software cost guide and in the dataset below.

The cheapest platform changes with size: WodGuru ($49) at 25 members, Jackrabbit Dance ($49) at 50 and 100 members and RhinoFit ($57) at 200 and 500 members. At 200 members the most expensive is Zen Planner at $239.

What personal trainer software costs

For online and in-person coaching the price follows active clients. These are the 8 platforms that price by client count; TeamBuildr, TrainHeroic and TrainingPeaks price by team or athlete plan and are covered in their own reviews.

The spread grows with the roster. At 50 clients My PT Hub costs $59 a month and Coachway $529. The full comparison is in the best personal trainer software ranking.

Card processing: the line most pricing pages leave out

Most gyms and trainers collect fees by card, so the processing rate often matters more than the subscription. On $10,000 a month of dues, 2.9% + $0.30 per payment is about $320, against a median subscription of $102 at 100 members. Yet 19 of the 40 platforms that take payments do not print the rate anywhere on their site.

Published rates start at 2.6% + $0.10 in person on Vagaro. At the top end, TrueCoach takes a flat 5% and Coachway adds 2.4% on top of Stripe for its built-in payments:

• Vagaro: 2.6% + $0.10 in person (small merchant)
• Virtuagym: 2.75% + $0.20 (card not present)
• Amilia: 2.85% + $0.30, plus a 1% service fee per invoice
• PushPress: 2.89% + $0.30 on Core Pro; 4.99% + $0.30 on the free plan
• MyStudio: 2.9% + $0.30 card; 1% ACH
• Fitli: 2.9% + $0.30 card; 1.9% + $0.30 ACH
• Mariana Tek: Stripe’s standard rate, no Mariana Tek markup
• SwimTopia: 3.4% + $0.30
• Coachway: Stripe’s rate plus 2.4% on built-in payments
• TrueCoach: Flat 5% per payment, $15 per chargeback

Where the rate is not published, ask for it in writing together with any gateway, PCI, chargeback and inactivity fees. RhinoFit, GymMaster and Zen Planner quote the rate at setup; WellnessLiving routes payments through partner processors whose rates are not published.

Branded member apps

An app in the App Store under your own gym or coaching brand is the most common paid extra. These are the platforms that sell it at a published monthly price; the median is $100 a month, or $1,200 a year.

No published price for the branded app: RhinoFit, Virtuagym, Wodify, WellnessLiving, Glofox, Mindbody, Pike13, Wellyx and Coachway. Some platforms include an app in a higher tier instead of selling it separately, and several add a one-time setup fee; see each review for the detail.

Free plans

• WodGuru: Up to 10 members, free forever.
• RhinoFit: ≤20 active users (US/CA also ≤$2,500/mo processed); some features restricted.
• PushPress: Core Free has no subscription; card payments cost 4.99% + $0.30 instead of 2.89% + $0.30 on Core Pro.
• Trainerize: 1 client — app, workouts, basic messaging, habits.
• Everfit: Up to 5 clients, forever free.
• Arbox: Always free — 5 weekly sessions, 3 service types, 3 products, client app, online shop.
• SimplyBook.me: 50 bookings, 1 custom feature, 1 provider.

Who still hides the price

Wodify, Exercise.com, Mariana Tek, Glofox and Mindbody do not publish a full price list. Each review lists the entry price where there is one and what owners report paying.

Methodology

• Scope: the 43 platforms we review, 31 for gyms and studios and 12 for personal training and coaching.
• Source: each vendor’s own pricing page, checked in October 2026, in US dollars on monthly billing. For quote-only vendors we use prices reported by owners and third-party listings, marked as estimates in the dataset.
• Cost at a size: the monthly subscription for that many active members or clients, before add-ons, taxes and card fees. The size tables include only platforms whose price is set by member or client count, plus flat plans for unlimited members (RhinoFit Standard and PushPress Core Pro). Plans priced by staff, courts, sessions, features, bookings or location, and plans billed yearly, appear in the dataset at a typical tier, marked as estimates.
• Card rates: what the vendor prints on its own site. “Standard processor rate, no markup stated” means payments run through Stripe or a similar processor at that processor’s public rate.
• Independence: some vendors pay us a referral fee. That never changes a price, a figure in this report or a score. See our methodology and editorial independence pages.

Use this data

You are welcome to quote these figures or chart the dataset in an article, course or newsletter. Please credit “FitBizStack Fitness Software Pricing Report 2026” with a link to this page. For a custom cut of the data, write to javier@fitbizstack.com.