Exercise.com review
The premium all-in-one — white-label apps, CRM, websites and in-house payments under one quote; nothing published.
The widest feature spread we have scored: genuinely white-label apps under your own app-store listing, a deep workout platform (creator, logger, library, leaderboards), CRM with sales funnels and websites, and in-house PCI Level 1 payments — all bundled into one quote with done-for-you migration. The trade-off: Exercise.com publishes no pricing anywhere and offers no free trial. Capterra, G2 and SoftwareAdvice consistently list entry at ~$239/mo, and real quotes scale with modules and business size.
Overall · Great
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How we scored it
Six weighted categories. Weights are published and identical for every platform.
Pros
- Genuine white-label: custom-branded web and mobile apps under your own app-store listing, included in the quote
- Deepest workout platform in the catalog — plan creator, logger, exercise library, rep maxes, leaderboards, habit tracking
- CRM with lead management, sales funnels, websites, email/SMS/push and automations built in
- In-house payments (PCI Level 1): processing, invoicing, payment splitting, POS, coupon codes and BNPL
- Priority success and support, managed apps and custom dev options; reviewers praise responsiveness (Capterra/G2 4.7)
Cons
- Zero published pricing and no free trial — everything requires a sales conversation
- Reported entry ~$239/mo (Capterra/G2/SoftwareAdvice) — the highest published floor in our coaching category
- Quotes scale with modules, app requirements and business size — budgeting is hard before the demo
- Overkill for simple 1:1 online coaching; the depth brings a real learning curve
Pricing, decoded
Quote-only bundles by business size and modules (entry reported by Gartner listings).
Headline price
~$239/mo entry (quote)
What the marketing shows
True monthly cost
No pricing published — Capterra, G2 and SoftwareAdvice list entry at ~$239/mo (Basic: custom-branded apps, booking, CRM, invoicing, workouts, analytics); real quotes vary with modules and size
What you actually pay
Basic
Reported entry: custom-branded apps, booking, CRM, invoicing, workouts, analytics
~$239/mo
Higher bundles
Adds marketing depth (funnels, websites, automations) and more modules as you scale
Quote/
Enterprise
Multi-location, managed apps, custom dev, priority success
Quote/
Common add-ons
- Custom-branded appsincluded in quote
- Managed apps / custom devquote
- In-house payment processingrates at quote
Payment processing
In-house processing (PCI Level 1); rates quoted at signup; POS, payment splitting and BNPL built in
Real fee calculator
See the true monthly cost, not the headline.
- Base plan
- $239
- Processing (2.90%)
- $116
- Add-ons
- $0
- True cost / month
- $355
Headline was ~$239/mo entry (quote). Estimated — vendor is quote-based.
Who should NOT buy Exercise.com
- Solo coaches watching every dollar — the reported ~$239/mo entry is the highest floor in our coaching category.
- Anyone who wants to see numbers before a sales call — there is no published pricing and no free trial.
- Simple 1:1 coaching — Trainerize or TrueCoach cover the day-to-day at a fraction of the cost.
Is Exercise.com your pick?
Take the quiz to see how it stacks up against your exact needs, or compare it head-to-head.