Everfit pricing & review
Generous free tier, modern app — mind the add-ons.
A modern coaching platform with a free plan for up to 5 clients and published Pro pricing from $19/mo. Autoflow automation, meal plans and payments are separate add-ons, and a true white-label app is Enterprise-only (500+ clients).
Great
FitBizStack score · 6 weighted factors
Headline
Free (≤5 clients)
True cost
$29–$290/mo
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Pricing, decoded
What Everfit really costs
Free up to 5 clients, then client-count tiers + separate add-ons.
The true-cost curve
Everfit subscription by number of clients · before add-ons and card fees
Hover the curve to read any roster size
10 clients
$29/mo
30 clients
$75/mo
100 clients
$140/mo
Headline price
Free (≤5 clients)
What the marketing shows
True monthly cost
$29–$290/mo for 10–300 clients, plus $9–$77+/mo in add-ons
What you actually pay
| Plan | Monthly billing | Billed annually | What you get |
|---|---|---|---|
| Starter | $0/mo | — | Up to 5 clients, forever free |
| Pro | $19–$290/mo | $16–$242/mo | 5 to 300 clients (5: $19 · 10: $29 · 20: $49 · 50: $95 · 100: $140 · 200: $220 · 300: $290) |
| Studio | $105–$430/mo | $88–$358/mo | 50 to 500 clients — adds group chat, broadcasts, on-demand collections |
| Enterprise | Custom quote | — | 500+ clients — white-label app, API access |
Common add-ons
- Autoflow (automation)from $29/mo
- Meal Plans & Recipe Booksfrom $39/mo
- Payments & Packagesfrom $9/mo
- On-demand Collectionsfrom $25/mo (in Studio)
Payment processing
Payments & Packages add-on (from $9/mo) + standard processor rates (~2.9% + $0.30)
True-cost calculator
See the true monthly cost, not the headline.
- Base plan
- $75
- Processing (2.90%)
- $116
- Add-ons
- $38
- True cost / month
- $229
Switch to to see the ~16% savings.
Headline was Free (≤5 clients). Based on published pricing.
Scorecard
How we scored Everfit
Six weighted categories. Weights are published and identical for every platform.
What we like
- Free forever for up to 5 clients
- Slick modern client and coach apps, with AI Smart Response for faster replies
- Pro pricing published client by client (5 to 300), 16% off billed annually
What we don’t
- Autoflow (from $29/mo), Meal Plans (from $39/mo) and Payments (from $9/mo) are separate add-ons
- White-label app only on Enterprise (500+ clients)
- Total cost harder to predict once usage-based add-ons pile on
At a glance
Everfit in four numbers
Generous free tier, modern app — mind the add-ons.
5
clients free, forever
$95
Pro plan at 50 clients
16%
off with annual billing
500+
clients needed for a white-label app
01 Everfit
The short verdict
Everfit is the best place to start coaching online for free: the Starter plan covers up to 5 clients forever, with the workout builder, messaging, progress tracking and both mobile apps. When you grow, the Pro plan starts at $19/mo and publishes a price for every roster size up to 300 clients.
The trade-off is that the tools many growing coaches rely on are sold separately: Autoflow automation (from $29/mo), Meal Plans (from $39/mo) and Payments (from $9/mo). And "custom branding" on Pro and Studio means your logo and colors inside the Everfit app — a true white-label app is Enterprise-only, for 500+ clients.
02 Everfit
Who Everfit is for
New coaches
who want to launch with real tools at $0 and upgrade only when clients arrive.
Automation-first coaches
who will actually use Autoflow to run group programs, onboarding and scheduled messages.
Coaches who care about a modern app
, for both clients and themselves (the coach app is strong on mobile).
It is a weaker fit if you want one all-in price (PT Distinction includes everything) or a white-label app below enterprise scale (My PT Hub, TrainerFu or FitBudd publish one).
03 Everfit
Everfit pricing in 2026, explained
Everfit prices by active clients, with a published step for every roster size. Paying annually saves 16% (two months free).
| Clients | Plan | Monthly | Annual (per month) | Cost per client |
|---|---|---|---|---|
| 1–5 | Starter | $0 | $0 | $0 |
| 10 | Pro | $29 | $24 | $2.90 |
| 20 | Pro | $49 | $41 | $2.45 |
| 50 | Pro | $95 | $79 | $1.90 |
| 100 | Pro | $140 | $117 | $1.40 |
| 200 | Pro | $220 | $183 | $1.10 |
| 300 | Pro | $290 | $242 | $0.97 |
The Studio plan (from $105/mo for 50 clients up to $430/mo for 500) adds team tools such as group chat, broadcast messages and on-demand collections. Enterprise (500+ clients) is quote-based and adds the white-label app and API access.
Budget for the add-ons
Autoflow is billed on usage: $29/mo for the first 30 clients in an active Autoflow, then +$27 per extra 30. A 50-client coach on Pro ($95) with Autoflow ($56) and Payments ($9) pays about $160/mo — $199/mo with Meal Plans. Use the calculator below to model your own mix.
04 Everfit
What you get on Pro
Training
Custom exercise library (1,000+ exercises or your own videos), workout builder and an advanced multi-week program builder.
Nutrition basics
Food journal, macro tracking and basic meal plans (auto-generated plans need the Meal Plans add-on).
Engagement
Habit coaching, tasks with reminders, forms and questionnaires, community forums.
Booking & scheduling
for sessions.
AI Smart Response
, which drafts replies to client messages in your coaching tone.
Custom branding
(logo, colors, workout background) and team member management.
Clients never pay to use Everfit, and you can move between monthly and annual billing or change plan at any time; downgrades take effect at the end of the billing cycle.
05 Everfit
The branded-app question
On Pro and Studio, Everfit lets you add your logo, change the workout background and pick a color scheme inside the client app. Your clients still download Everfit. A white-label solution — your own app, with Apple and Google developer support — is part of the Enterprise plan for businesses with 500+ clients.
If you need your own app sooner, compare PT Distinction (included from $59.90/mo), TrainerFu (+$75/mo) and My PT Hub ($145/mo). See our branded app guide.
06 Everfit
Everfit vs the alternatives
| Platform | Free plan | Price at 50 clients | Automation | Own-brand app |
|---|---|---|---|---|
| Everfit | 5 clients | $95/mo + add-ons | Autoflow add-on | Enterprise only |
| PT Distinction | No (1-month trial) | $89.90/mo all-in | Included | Included from Pro |
| Trainerize | 1 client | $135/mo + add-ons | Business add-on | Studio plans |
| TrueCoach | No (14-day trial) | $164.98/mo | Zapier | Theming only |
Head-to-heads: TrueCoach vs Everfit and PT Distinction vs Everfit. Full ranking: best personal trainer software.
Honest cons
Who should NOT buy Everfit
- Coaches who want everything bundled — Autoflow, Meal Plans and Payments each add cost.
- Gym owners needing POS/front-desk tools.
- Coaches who need their own App Store app — white label is Enterprise-only; Pro and Studio add your logo and colors to the Everfit app.
FAQ
Everfit: frequently asked questions
How much does Everfit cost in 2026?
Starter is free for up to 5 clients. Pro runs from $19/mo (5 clients) to $290/mo (300 clients) billed monthly, or 16% less billed annually. Studio runs from $105/mo (50 clients) to $430/mo (500). Enterprise is quote-based. Add-ons cost extra. Verified on everfit.io on October 15, 2026.
Is Everfit really free?
Yes. The Starter plan is free forever for up to 5 clients and includes the exercise library, workout builder, progress tracking, tasks, messaging and the client and coach apps. No credit card is needed.
What add-ons does Everfit charge for?
Autoflow automation (from $29/mo, billed by clients in an active Autoflow), Meal Plans & Recipe Books (from $39/mo), Payments & Packages (from $9/mo) and On-demand Collections (from $25/mo, included in Studio).
Does Everfit have a white-label app?
Only on the Enterprise plan (500+ clients). Pro and Studio let you add your logo, colors and workout background inside the Everfit client app.
Does Everfit have AI?
Yes. Pro includes AI Smart Response, which drafts replies to client messages in your coaching tone, and Everfit also offers an AI workout builder.
How we verified this review
Plan prices (monthly and annual), client steps, add-on prices, branding options and the FAQ were checked on Everfit’s official pricing page on September 23, 2026. Prices were re-checked on the official page on October 15, 2026. Scores follow our published methodology. Everfit is not an affiliate partner; commissions never change scores or rankings.
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Take the quiz to see how it stacks up against your exact needs, or check the live pricing on their site.