Head to head · October 2026
TrueCoach vs Everfit
Two coach favourites with very different philosophies: TrueCoach keeps it deliberately simple, Everfit leans into automation and a free starter tier.
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Score duel
Factor by factor
| Feature | TrueCoach | Everfit |
|---|---|---|
| Overall score | 7.6 | 7.9 |
| Headline price | $29.98/mo | Free (≤5 clients) |
| True monthly cost | $69.98–$164.98/mo | $29–$290/mo |
| Pricing model | Per active-client tiers (5 / 20 / 50 clients) | Free up to 5 clients, then client-count tiers + separate add-ons |
| Transparent pricing | ||
| Branded app | ||
| AI tools | ||
| Unlimited clients | ||
| Scheduling / POS | ||
| Free tier |
What you would pay
TrueCoach vs Everfit pricing
| Clients | TrueCoach | Everfit |
|---|---|---|
| 5 clients | $29.98 (Starter) | $0 (free plan) |
| 10 clients | $69.98 (Standard) | $29 (Pro) |
| 20 clients | $69.98 | $49 |
| 50 clients | $164.98 (Pro) | $95 |
| 100 clients | Quote | $140 |
| Payments | 5% of every card payment | From $9/mo add-on + processor fees |
| Automation and meal plans | Not offered | Autoflow from $29/mo; meal plans from $39/mo |
TrueCoach has three plans (5, 20 and 50 clients) and quotes above 50. Everfit is free up to 5 clients, then priced by client band on Pro; Autoflow, meal plans and payments are add-ons. Monthly prices; both are cheaper billed annually.
The verdict
Everfit is the better starting point (free up to 5 clients, more features) if you can manage the add-ons. TrueCoach is the cleaner day-to-day tool if simplicity is the priority.
Choose TrueCoach if…
- You want the simplest possible delivery tool
- Transparent per-client pricing appeals to you
- You do not need automation or a free tier
Choose Everfit if…
- You are starting out and want a free tier
- You want automation (Autoflow) and your logo in the client app
- You will use meal planning and payments
FAQ
Frequently asked questions
Is TrueCoach or Everfit cheaper?
Everfit, at every size on the base plan: free up to 5 clients, $29 against $69.98 at 10, and $95 against $164.98 at 50. Add Everfit’s Autoflow ($29) and payments ($9) and TrueCoach becomes cheaper between 11 and 20 clients ($69.98 against $87); Everfit wins again from 21.
Does TrueCoach take a cut of client payments?
Yes: TrueCoach Payments charges a flat 5% of every card payment, refunds included, plus $15 per chargeback. Everfit’s Payments & Packages add-on costs from $9/mo and you pay the processor’s standard fees (about 2.9% + $0.30).
Is Everfit really free?
Yes, up to 5 clients with no time limit. From the sixth client you move to Pro, priced by client band ($29 for 10, $49 for 20). See the Everfit review.
Which is simpler to use?
TrueCoach. It scores 8.7 for ease of use in our review against Everfit’s 8.0, and does fewer things. Everfit scores higher on features (8.5 against 7.0). Read the TrueCoach review.
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