Head to head · October 2026
Coachway vs TrueCoach
Two online-coaching apps that publish every price and build it in opposite ways. Coachway sells one plan with everything included: $79/mo for 5 clients plus $10 for each extra client. TrueCoach sells three plans by active clients ($29.98 for 5, $69.98 for 20, $164.98 for 50) and takes a flat 5% of every client card payment.
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Score duel
Factor by factor
| Feature | Coachway | TrueCoach |
|---|---|---|
| Overall score | 7.6 | 7.6 |
| Headline price | $79/mo | $29.98/mo |
| True monthly cost | $129/mo | $69.98–$164.98/mo |
| Pricing model | One all-inclusive plan: base fee for up to 5 clients plus a fixed price per extra client, billed monthly (in Europe €69 + €9 per extra client, ex-VAT) | Per active-client tiers (5 / 20 / 50 clients) |
| Transparent pricing | ||
| Branded app | ||
| AI tools | ||
| Unlimited clients | ||
| Scheduling / POS | ||
| Free tier |
What you would pay
Coachway vs TrueCoach pricing
| Clients | Coachway | TrueCoach |
|---|---|---|
| 5 clients | $79 | $29.98 (Starter) |
| 10 clients | $129 | $69.98 (Standard) |
| 20 clients | $229 | $69.98 |
| 30 clients | $329 | $164.98 (Pro) |
| 50 clients | $529 | $164.98 |
| 75 clients | $779 | Quote |
| Card payments | No Coachway fee through your own Stripe; built-in payments add 2.4% | Flat 5% of every card payment, plus $15 per chargeback |
Coachway is $79/mo for 5 clients plus $10 for each extra client, with every feature included and monthly billing only. TrueCoach has three plans (5, 20 and 50 active clients) and quotes above 50; billed annually they cost $26.34, $57.99 and $136.99 a month. Before card fees.
The verdict
Pick TrueCoach if price decides it: its subscription is lower at every roster size up to 50 clients ($69.98 against $229 at 20), and it stays cheaper even after its 5% payment fee. Pick Coachway if you coach nutrition as much as training and want meal plans, recipes and food logging built in, your clients want the app in a Nordic language or German, or you want client payments through your own Stripe with no platform fee.
Choose Coachway if…
- You coach training and nutrition together and want meal plans, 1,100+ recipes and barcode or photo food logging in one app
- Your clients want the app in Danish, Norwegian, Swedish, Finnish or German
- You want client payments through your own Stripe with no platform fee
Choose TrueCoach if…
- You want the lower subscription at every roster size up to 50 clients
- You do 1:1 remote training and want a fast builder with video form-checks
- You want a 14-day trial without a card, or annual billing
FAQ
Frequently asked questions
Is Coachway or TrueCoach cheaper?
TrueCoach, at every roster size up to 50 clients: $29.98 against $79 for 5 clients, $69.98 against $229 at 20 and $164.98 against $529 at 50. Coachway adds $10 for every client past the fifth; TrueCoach moves up a plan at 6 and 21 clients and quotes above 50. Even with TrueCoach’s 5% payment fee, 20 clients paying $150 a month cost about $220 all-in on TrueCoach against about $322 on Coachway with your own Stripe.
How much do Coachway and TrueCoach take from client payments?
TrueCoach Payments charges a flat 5% of every card payment, refunds included, plus $15 per chargeback: $150 on $3,000 a month. Coachway takes nothing if clients pay through your own Stripe checkout, where you pay Stripe’s standard fees (about $93 on the same $3,000 from 20 clients). Its built-in payments for subscriptions, invoices and payment plans add 2.4% on top of Stripe.
Which is better for nutrition coaching?
Coachway. Every plan includes a meal planner with 1,100+ recipes and food logging by barcode and photo. TrueCoach tracks nutrition through its MyFitnessPal connection on every plan, with advanced habit and nutrition tools on Standard and Pro. See the Coachway review.
Which is easier to use?
TrueCoach, narrowly: 8.7 for ease of use in our scoring against 8.4. Both are deliberately simple and neither has AI tools. Coachway’s coach dashboard is English-only and, per Capterra reviewers, its coach mobile app cannot reply to check-ins. Read the TrueCoach review.
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