Head to head · October 2026
Coachway vs FitBudd
Two coaching apps that both publish every price, built in opposite ways. Coachway sells one all-inclusive plan at $79/mo for 5 clients plus $10 for each extra client. FitBudd sells tiers with smaller per-client charges ($15/mo for 2 clients, $79 for 20, then $2 per extra) and add-ons, and it is the cheapest published way to put your own app in the App Store and Google Play ($149/mo + $75 setup).
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Score duel
Factor by factor
| Feature | Coachway | FitBudd |
|---|---|---|
| Overall score | 7.6 | 8.4 |
| Headline price | $79/mo | $15/mo |
| True monthly cost | $129/mo | $79–$149/mo |
| Pricing model | One all-inclusive plan: base fee for up to 5 clients plus a fixed price per extra client, billed monthly (in Europe €69 + €9 per extra client, ex-VAT) | Per-client tiers + overage (Starter 2 clients → Pro 20 → Super Pro 20 + white-label) |
| Transparent pricing | ||
| Branded app | ||
| AI tools | ||
| Unlimited clients | ||
| Scheduling / POS | ||
| Free tier |
What you would pay
Coachway vs FitBudd pricing
| Clients | Coachway | FitBudd |
|---|---|---|
| 2 clients | $79 | $15 (Starter) |
| 5 clients | $79 | $27 (Starter) |
| 10 clients | $129 | $47 (Starter) |
| 20 clients | $229 | $79 (Pro) |
| 50 clients | $529 | $139 (Pro) |
| Your own app in the App Store and Google Play | No published price | $149/mo + $75 setup (Super Pro, 20 clients, +$2 per extra) |
Coachway is $79/mo for 5 clients plus $10 for each extra client, with every feature included. FitBudd Starter is $15 for 2 clients plus $4 per extra client, and Pro is $79 for 20 plus $2 per extra; appointment booking, multi-trainer teams and on-demand video are $50/mo add-ons each, and Smart Flow automation is $20/mo. Monthly billing, before card fees.
The verdict
Pick FitBudd if price decides it: its subscription is lower at every roster size we checked ($47 against $129 at 10 clients, $139 against $529 at 50), and it is the cheapest published way to put your own app in the App Store and Google Play. Pick Coachway if you want automations, team roles, meal plans and check-ins in one plan with no add-ons to price, or your clients want the app in a Nordic language or German.
Choose Coachway if…
- You want one plan with everything included and no add-ons to price
- Your clients want the app in Danish, Norwegian, Swedish, Finnish or German
- You want meal plans with barcode and photo food logging built in
Choose FitBudd if…
- You want the lowest subscription at any roster size, from $15/mo for 2 clients
- You want your own app in the App Store and Google Play at a published price
- You want a free AI workout generator to draft programs
FAQ
Frequently asked questions
Is Coachway or FitBudd cheaper?
FitBudd, at every roster size on published prices: $15 against $79 for 2 clients, $47 against $129 at 10, $79 against $229 at 20 and $139 against $529 at 50. Coachway charges $10 for every client past the fifth; FitBudd charges $4 per extra client on Starter and $2 on Pro. Add FitBudd’s $50/mo add-ons only if you need booking, a team or on-demand video.
Which one puts my own app in the App Store and Google Play?
FitBudd. Its Super Pro plan publishes a white-labelled app on both stores for $149/mo plus a $75 setup fee. Coachway’s client app carries your logo and colours, but Coachway has not published a price for a standalone app under your own name. See the FitBudd review.
Do Coachway or FitBudd take a cut of my payments?
FitBudd takes no platform fee on Stripe or PayPal payments. Coachway takes nothing if clients pay through your own Stripe checkout, but its built-in payments (subscriptions, invoices, payment plans) add 2.4% per transaction on top of Stripe’s own fees.
Does either one have AI tools?
FitBudd offers a free AI workout generator for drafting programs. Coachway has no AI tools; if you want AI help with programs or replies, PT Distinction and Everfit also have it.
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