Head to head · November 2026
Coachway vs Coachplan
Two young Danish coaching platforms that both include every feature in every plan and price it in opposite ways. Coachway charges $79/mo for 5 clients plus $10 for each extra client. Coachplan sells four plans by client cap: $29 for 5 clients, $39 for 10, $69 for 35 and $110 for 100, with extra coach logins included, and takes 1.5% of every client payment.
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Score duel
Factor by factor
| Feature | Coachway | Coachplan |
|---|---|---|
| Overall score | 7.6 | 7.8 |
| Headline price | $79/mo | $29/mo |
| True monthly cost | $129/mo | $39/mo |
| Pricing model | One all-inclusive plan: base fee for up to 5 clients plus a fixed price per extra client, billed monthly (in Europe €69 + €9 per extra client, ex-VAT) | Four plans by client and coach cap, every feature on every plan, billed monthly in USD with taxes included (in Denmark 189–749 kr incl. VAT) |
| Transparent pricing | ||
| Branded app | ||
| AI tools | ||
| Unlimited clients | ||
| Scheduling / POS | ||
| Free tier |
What you would pay
Coachway vs Coachplan pricing
| Clients | Coachway | Coachplan |
|---|---|---|
| 5 clients | $79 | $29 (Lite) |
| 10 clients | $129 | $39 (Starter) |
| 20 clients | $229 | $69 (Grow) |
| 35 clients | $379 | $69 (Grow) |
| 50 clients | $529 | $110 (Pro) |
| 100 clients | $1,029 | $110 (Pro) |
| Card payments | No Coachway fee through your own Stripe; built-in payments add 2.4% | 1.5% of every payment on top of Stripe (typically 5.35% + $0.30 on a US subscription) |
| Client app | App Store and Google Play, 6 languages, your logo and colours | Installed from the browser, Danish or English, your logo and colours |
| Free trial | 14 days, card required | 30 days, no card |
Coachway is $79/mo for 5 clients plus $10 for each extra client, monthly only (€69 + €9 ex-VAT in Europe). Coachplan plans include 1, 1, 3 and 6 coach logins; prices include taxes, and above 100 clients the price is on request (189 to 749 kr incl. VAT in Denmark). Both include every feature on every plan. Before card fees.
The verdict
Pick Coachplan if price decides it: it is cheaper at every roster size ($39 against $129 at 10 clients, $110 against $529 at 50), it stays cheaper after its 1.5% payment fee, and it adds AI drafts and extra coach logins. Pick Coachway if your clients want a real App Store app in their own language, log food by barcode or photo and sync steps, or if you take payments through your own Stripe and want no platform fee on them.
Choose Coachway if…
- Your clients want an App Store and Google Play app in English, Danish, Norwegian, Swedish, Finnish or German
- Your clients log food by barcode or photo and sync steps or Apple Health
- You take payments through your own Stripe checkout and want no platform fee
Choose Coachplan if…
- You want the lower bill at any roster size: $110 covers 100 clients
- You want AI drafts of programs, meal plans and courses
- You coach with others: Grow includes 3 coach logins and Pro 6
FAQ
Frequently asked questions
Is Coachway or Coachplan cheaper?
Coachplan, at every roster size: $29 against $79 for 5 clients, $39 against $129 at 10, $69 against $379 at 35 and $110 against $1,029 at 100. Its 1.5% payment fee does not change that: 20 clients paying $150 a month cost about $236 all-in on Coachplan (subscription plus its published 5.35% + $0.30 US rate) against about $322 on Coachway with your own Stripe.
How much do Coachway and Coachplan take from client payments?
Coachplan takes 1.5% of every payment on top of Stripe and publishes the all-in totals: typically 5.35% + $0.30 on a US subscription and 3.95% + €0.25 on an EU one. Coachway takes nothing if clients pay through your own Stripe checkout; its built-in payments for subscriptions, invoices and payment plans add 2.4% on top of Stripe.
Which has the better client app?
Coachway. Its client app is in the App Store (iPhone) and Google Play in six languages, logs food by barcode and photo, and syncs steps and Apple Health. Coachplan’s app is installed from the browser to the home screen, runs in Danish or English, and has no wearable or food-diary integrations. Both carry your logo and colours on every plan.
Does either one have AI tools?
Coachplan does, on every plan: it drafts programs, the next training block, meal plans, recipes and courses for you to approve. Coachway has no AI tools. Read the Coachplan review and the Coachway review.
Are they both new?
Yes. Coachway, from Copenhagen, went live in December 2025 and has 25 Trustpilot reviews. Coachplan, from Aarhus, was set up in 2024 and has no third-party reviews yet. Both are small Danish teams; for a longer track record see best personal trainer software.
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