Alternatives
Best TrueCoach Alternatives (2026)
Six coaching platforms compared with TrueCoach on monthly cost at 10, 30 and 50 clients and on payment fees, ranked by our independent score.
TrueCoach is one of the simplest coaching tools we have tested, but three things push coaches to look around: the price jumps from $69.98 to $164.98/mo at 21 clients and is quoted above 50, TrueCoach Payments takes a flat 5% of every card payment (refunds included) plus $15 per chargeback, and there is no AI or app of your own, only custom theming. Every platform below publishes its prices, and none takes a percentage of your client payments.
TrueCoach vs the alternatives: monthly cost
| Platform | Price is driven by | 10 clients | 30 clients | 50 clients |
|---|---|---|---|---|
| My PT Hub8.0Flat (unlimited clients) | Flat (unlimited clients) | $59 | $59 | $59 |
| PT Distinction8.5Plans with clients included | Plans with clients included | $60 | $72 | $90 |
| Everfit7.9Client bands, free up to 5 | Client bands, free up to 5 | $29 | $75 | $95 |
| TrainerFu8.2Client tiers | Client tiers | $29 | $79 | $99 |
| Trainerize8.0Client bands | Client bands | $50 | $79 | $135 |
| FitBudd8.4Plan + per extra client | Plan + per extra client | $47 | $99 | $139 |
| TrueCoach7.6Active-client plans | Active-client plans | $70 | $165 | $165 |
Columns are monthly cost at that many clients.
Monthly subscription only, sorted by cost at the middle column; add-ons and card processing are extra. Figures come from the fee data behind each review’s calculator. ~ marks an estimate: either the vendor publishes no full price list (we model a typical reported figure) or the plan depends on more than roster size. TrueCoach quotes above 50 clients.
What the 5% costs you
On $3,000 a month from 20 clients, TrueCoach Payments takes $150. Standard Stripe fees on the same payments come to about $93 (2.9% + $0.30), so the gap is roughly $57 a month, or $684 a year, on top of the subscription.
Which alternative fits which coach
- Best value overall: PT Distinction. $59.90/mo for 25 clients, with AI programs, an AI meal planner, payments with no platform fee and a branded app included.
- Your own app at a published price: FitBudd. $79/mo for 20 clients on Pro, or $149/mo + $75 setup with a white-label app on both stores.
- As simple as TrueCoach: TrainerFu. 8.8 for ease of use in our scoring (TrueCoach 8.7), eight published tiers from $29/mo for 10 clients, and your own store app for +$75/mo.
- Unlimited clients: My PT Hub. $59/mo flat, against $164.98 for 21–50 clients on TrueCoach Pro.
- Free to start: Everfit. Free up to 5 clients, $29/mo for 10. See TrueCoach vs Everfit.
- Best client app: Trainerize. $50/mo for 15 clients and $79 for 30, plus add-ons. See Trainerize vs TrueCoach.
Compare every coaching platform on six factors, not just price.
See the coaching rankingFAQ
Frequently asked questions
What is the best alternative to TrueCoach?
For most coaches, PT Distinction: it scores 8.5 against TrueCoach’s 7.6, costs $59.90/mo for 25 clients against $164.98 on TrueCoach Pro, and includes AI tools and a branded app. If simplicity is why you chose TrueCoach, TrainerFu is as easy to use and starts at $29/mo for 10 clients.
Is there a cheaper alternative to TrueCoach?
Yes, at every size above 5 clients. At 30 clients TrueCoach Pro is $164.98/mo, against $59 on My PT Hub, $71.90 on PT Distinction, $75 on Everfit and $79 on TrainerFu or Trainerize. Everfit is also free up to 5 clients. None of them takes a percentage of your client payments.
How much does TrueCoach cost?
Starter is $29.98/mo for 5 clients, Standard $69.98 for 20 and Pro $164.98 for 50, with a quote above 50 ($26.34, $57.99 and $136.99 a month billed annually). TrueCoach Payments takes a flat 5% of every card payment plus $15 per chargeback. See our TrueCoach review.
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